Sample Project: Social Media Strategies

In this project, students will either bring in a real-world project or be assigned one. Under the guidance of the professor, they will develop and execute a social media strategy plan. Through this plan, they will learn how to:

Set social media marketing goals that align with business objectives.

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• Research the audience, competitors, and relevant social media platforms.

• Define the target audience and select the most suitable platforms.

• Plan content effectively.

• Test, evaluate, and adjust their strategy

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By the end of the project, students will have gained hands-on experience in crafting a comprehensive social media strategy. They will develop skills in strategic planning, critical analysis of social media platforms, audience targeting, content development, and performance evaluation. These practical skills will help them confidently apply social media strategies in real-world business contexts.

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Completing this project will be a valuable addition to students’ college applications. It demonstrates real-world problem-solving abilities, strategic thinking, and experience with social media marketing—skills that are highly regarded by colleges. By showcasing a hands-on project where they directly contributed to a company's growth, students can highlight their initiative, creativity, and ability to work in a professional setting. This project will also show colleges that the student has relevant, practical experience in a field that is critical in today’s digital age, setting them apart from other applicants.