Sample Project: Marketing

In this project, students will either bring in a real-world project or be assigned one. Under the guidance of the professor, they will develop and execute a marketing research plan. Through this process, they will learn how to:

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• Define the research problem a business is facing.

• Select the appropriate data collection method.

• Design the sampling strategy.

• Collect data effectively.

• Analyze and interpret the data.

• Make recommendations to solve the research problem.

 

By completing this project, students will gain a deep understanding of the entire marketing research process, from problem definition to actionable solutions. They will develop practical skills in data collection, analysis, and interpretation, equipping them with the ability to address real-world business challenges. Furthermore, students will enhance their critical thinking and decision-making skills, as they learn to apply research findings to formulate strategic business recommendations. This hands-on experience will prepare them for future roles in marketing, business analysis, or consulting, making them more competitive in their academic and professional careers.

 

Participating in this project will be a strong addition to students' college applications. It demonstrates their ability to engage in real-world problem-solving, conduct detailed research, and draw meaningful conclusions—all valuable skills in academic and professional settings. Colleges will recognize the initiative and critical thinking involved in tackling a real business problem, making the student stand out. Additionally, this experience shows that students are prepared for rigorous, hands-on projects, which can be a key differentiator in competitive application processes.